Posted by: jpluna | November 17, 2008

New Packaging for Motrin? #motrinmoms

Sometimes, a picture is worth a thousand words.  Enjoy, comment, and share!

New Packaging for Motrin?

New Packaging for Motrin?

New Packaging for Motrin?


  1. I haven’t had a headache in months. Please send relief.

    Are you just trying to profit from the controversy or did you carry your babies in a sling?

    You artwork is great; for whatever reason. Don’t hate me– I’m a crazy widow who lost a baby.

  2. Jeanette, first of all, I’m truly sorry for your losses.

    This blog focuses on personal and business branding and how social media can help shape that to build a fan base.

    In this case, the Motrin ad was offensive to many people including its target market, mommy bloggers. This image satirizes that bad marketing choice and celebrates the strength of online networks to bring about effective change.

  3. Jesse, I do like your satire artwork. I went on a rant against all the bloggers jumping on the Motrin ad and mean no disrespect. We just need to harness all this power and use it for higher purposes like peace and clean drinking water for all.

  4. Jeanette, I agree that this collective power can be used to meet many important goals and advocating for clean water throughout the world is one of them. I think people realize the power, now it’s about setting the intent.

  5. Jesse, I love that you added a little humor to the situation. Regardless of what side of the #motrinmoms issue you are on, you can’t help but laugh when you see your artwork. I’m a mom of a 3 year old and I wasn’t offended by the ad at all. I think Motrin will benefit tremendously from all this publicity in the long run because in three months, the only thing consumers will remember is that Motrin was in the news, they’ll remember the name and they’ll buy it. I also agree with your point that Social Media is more main stream and powerful than most realize. It’s only going to get stronger and those of us that get it are really excited. Thanks again for the laughs. Keep up the great work!

    @aaswartz on Twitter

  6. Hi Angie,
    There were a lot of issues with this ad and the response. At first I thought it was an overreaction on the part of the moms, but after looking at the conversation via Twitter search I started to see that it was a deeply personal issue for people who carry or have carried their babies in a sling. I totally understand the anger.

    Unfortunately, in 5 months this will just end up being another Twitter meme and my satire picture is a slice of what transpired.

    But now we’ve realized that we can effect major change through our network. What will we focus on next?

    I see great things in our future.

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